Ageless, a campaign launched by the Provincial Government promotes positive images of aging and recognizes the contribution of seniors in Newfoundland and Labrador. The Ageless campaign is based on the fact that ambition, involvement and participation in society can be lifelong activities. Using a series of posters, and print and radio ads, the campaign features local seniors actively engaged in their communities.
The Ageless campaign is an initiative of the Provincial Healthy Aging Policy Framework. Launched in 2007, this policy framework outlines six priority directions together with a series of goals and actions to create an age-friendly province which supports seniors and recognizes their diversity and valuable contributions.
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